FromOctober 24, 2021 UntilOctober 26, 2021

Book event
Book hotel

Register now and look forward to getting back to real business! Cash is cool 2021  This year’s conference and exhibition with the theme “Cash is cool” will be held in Valencia, Spain 24-26 October. With the Big Brother watching over a cashless society, the last island of privacy would disappear as payment data would add […]

Member Login


Register

Register now and look forward to getting back to real business!

Cash is cool 2021 

This year’s conference and exhibition with the theme “Cash is cool” will be held in Valencia, Spain 24-26 October.

With the Big Brother watching over a cashless society, the last island of privacy would disappear as payment data would add to the ocean of data that exist on each of us in the digital economy.  

The ESTA conference and exhibition is a one-and-a-half day’s event, with the opportunity for networking with major players of Cash Management Companies and visiting the exhibition area.

Key dates and times
Conference: 24-26 October 2021
Registration: opens Sunday 24 October, Hotel Melia Valencia
Expo inauguration and Welcome dinner: Sunday 24 October, Hotel Melia Valencia
Conference Day 1, Monday 25 October, 09.00-17.00
Conference Day 2, Tuesday, 26 October, 09.00-13.30
Partners Programme: Monday 25 October, half-day
Gala Dinner: Monday 25 October

 

With the Big Brother watching over a cashless society, the last island of privacy would disappear as payment data would add to the ocean of data that exist on each of us in the digital economy.  

The 2021 year’s conference will look at the impact of the possible reduction of cash use on privacy, freedoms and individual liberties and other consequences of a cashless society on consumers and citizens at large. A part of the ESTA conference will be devoted to loyalty schemes and consumer profiling in relation inter alia to payment data, and how prices can be individualized for each of us based on consumers’ individual data profile. We will be reminded how e-shopping and web surfing is impacting on data gathering. The conference will also update on the situation in Sweden and in the UK with regards to legislation and obstacles accessing cash. 

Finally, the ESTA Attack and loss report 2020 will be revealed alongside specificities presented by national police.   

Venue and Room Booking

ESTA has preferential rates at the conference venue Hotel Melia Valencia at below prices breakfast included. The negotiated rates are available until 15 September. The rooms are to be booked by the individual guest and paid upon departure.

Guest room single 150 EUR double 165

Room with views single 165 EUR double 180

Junior Suites single 175 EUR double 190

Booked rooms can be cancelled free of penalty 14 day(s) before arrival.

Hotel and Conference Venue address:

Hotel Melia Valencia, Avenida de las Cortes Valencianas, 52, 46015 Valencia, Spain

 

Melia Valencia has put in place a robust sanitary protocol which we are happy to share with you in order to reassure you that ESTA is putting everything in place to guarantee your safe stay during the conference and exhibition. CLICK here!

Sponsors

ESTA offers a sponsorship package to members to enhance visibility before and during the conference. This is your chance to promote your company!

The package offers a number of advantages and includes a list of opportunities to choose from.

Contact ESTA by email to register for sponsorship opportunities.

contact@esta.biz

Exhibition

The exhibition at events orgasnised by ESTA is limited to 18 booths this year and they are allocated on a first paid basis at a cost of 1,950 EUR (10m2), larger booths at 2,450 EUR (15m2), VAT not included. Exhibitors with larger booths get free ¼ page advertisements in conference brochure.

Contact ESTA by email to register your company and receive detailed booth offers.

Inauguration of Exhibition

The Exhibition will be inaugurated during the Sunday welcome cocktail on 24 October at 19.00 followed by a welcome dinner.

contact@esta.biz

Stay safe

Your safety is our concern, and we are reassured that the event will be as safe as possible with the hotel’s strict protocol implemented.

Gala dinner

This years’ gala dinner is held in a unique Valencian country house of orange groves from the 19th century. The 20-minute bus transportation will be organised by ESTA from the hotel.

Partners

Registered Partners are invited to join all social activities such as the Sunday welcome dinner, the Monday gala dinner as well as Partners Program.

The Partners program is a half day guided city tour with English speaking guide including lunch in the Albufera Natural Park.

The tour is included in the fee for registered partners, but separate booking must be made by 9 September: nicole.ryden@esta.biz

General Terms and Conditions

These Terms & Conditions for delegates apply to every company registering delegates to the ESTA conference and events, webinars and other cash-related fora organised by the European Security Transport Association.

Conference Registration

Only fully completed registration forms will be accepted. ESTA reserves the right to decline a registration if the company does not fulfil requirements for attending nor supports the objectives of ESTA. Registration of Non-Member is subject to ESTA’s agreement.  An invoice will be sent as soon as the registration has been accepted by ESTA. Delegates are only accepted entrance to the conference area after full payment has been received.

Methods of payment

Payments should be made by bank transfer. All bank fees and money transfer costs must be paid by the transmitter. Amount in euros to be transferred upon receipt of the invoice into our international bank account stated on the invoice.

Cancellation Policy

  • Up to 30 days: full reimbursement minus an administrative fee of 4%
  • 30 days to 2 weeks before hand: 50% refund
  • Less than 2 weeks: no refund.

Registration to ESTA’s conference implies the full acceptance of these T&Cs.

Why attend?

Get the latest on the Industry – High-ranking speakers from the cash industry, as well as EU decision-makers, central bankers and other key stakeholders will be present to discuss the theme “Cash is Cool”.
Increased company visibility – Networking opportunities for members will maximize your visibility and promote your company across the European and international cash industry. It is the unique CMC event in Europe where you will interact with industry decision-makers.
EU Information – ESTA, with in-depth knowledge of the EU Institutions, provides the latest information on EU legislation in a clear and structured manner.
ESTA has developed close working contacts with EU officials who will be present at the conference to discuss potential EU legislation.
Exhibition – A lively, international exhibition in the heart of the conference area, will display ESTA members’ services and technologies. ESTA members’ companies are represented during the conference by their senior executives, CEO or owners. This exhibition is a unique opportunity for conference participants to develop links with potential business partners.

Sponsors & Exhibitors